Traceability & transparency: Brands on a mission
A desire for transparency from companies and honest product information is a major consumer demand tracked by Innova Market Insights, global market researcher, for many years.
In this webinar Anuga FoodTec and Innova, Knowledge Partner, discussed why transparency and traceability are more important than ever in a time where consumers longed to feel in control of their lives and their health.
Director of Anuga FoodTec Matthias Schlüter and Innova expert Carla Rodenas shared insights on consumer values and preferences, and offered inspiring examples of brands on a mission toward honest communication with consumers. The webinar is now available as an on-demand version.
Topic: Traceability & transparency: Brands on a mission
Language: English
Speakers: Matthias Schlüter, Anuga FoodTec Director and Carla Rodenasat Innova Market Insights expert
Participation: The on-demand participation is free of charge.
Go to webinar (on demand)