Functional Food

"Food with benefits – When food is more than just food"

When eating is far more than the pure imbibing of calories - in addition to enjoyment and the feeling of being full, the focus is increasingly on the function of food, or the effect of food products on the individual. This is on the one hand propelled by ever new findings concerning the function of our food and its ever increasing availability, including of individual ingredients.

At the same time, technological progress in the gathering of data, for example, through wearables, blood or microbiome test kits for at home are resulting in improved access to information that makes it possible for consumers to assume a more proactive role in the management of their own health.

It is possible, for example, to specifically supplement individual substances or expand foods in this way (i.e. adaptogens or nootropics). Application thereby extends from an optimisation of physical and cognitive performance to medical use (food as medicine).

With the transformation to increasingly functional and personalised nutrition, new challenges arise for all actors along the entire value creation chain. Whether the proper and secure gathering, saving or use of data, improving the flexibility of production or target group-specific marketing – new solutions are called for!

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